Soho – The Newest Luxury Travel Destination

view of the london skyline at night

London has long been a destination for the luxury traveller, with an exquisite range of boutique hotels, independent shops and Michelin-star restaurants. It is the most popular and accessible destination in the UK, with four airports in total and many other ways of travelling to and from the city. London is very large however; you could never explore every unique corner in one trip, as there is so much beauty to see and so much inspiration to take in. Soho on the other hand, has all the finest aspects of London as a city, all in one, accessible area. If you are wondering where to travel to within London, Soho is definitely the place to be in 2017 to get the very best of what is on offer.

ddoo kimono in the Dubai pop-up

Soho hasn’t always been known as a travel destination, but with the ever-changing city landscape, it has evolved into a high-end, eclectic area that draws people from all corners of the world. Never will you see a more diverse range of shops and establishments in one area than the city streets of Soho. As you wander down the winding streets and turn down vibrant lanes, the adventurer within you will be overjoyed with the experiences and hidden gems that you find. Put on your luxury silk trousers and head out to explore all the wonders that Soho has on offer in true elegance and comfort.

Carnaby Street In Soho London. 22473627096

Known as the heart of the West-end, it doesn't matter matter what time of day you visit Soho, the vibrant buzz will fill you with excitement and fuel your travels to see what every street has to offer. Located just minutes from the prestigious shopping areas of Oxford Circus, Carnaby Street and Regent Street, you couldn’t ask for more in terms of high-end shops and fantastic restaurants. Whether you fancy a spot of afternoon tea, a nutritious brunch or fine dining, the experience you seek is never more than a few steps away in Soho.

ddoo pop-up store in Soho window

During the day, the streets are alive with excited shoppers seeking out their next purchase in the wide range of flagship stores and pop-up shops, where travellers can find their own personal style in the unique pieces on offer. At night, Soho comes to life in a whole new light, with unique cocktail bars and live entertainment. If you are staying at one of the beautiful boutique hotels in Soho, a visit to the theatre is a must-do!

wall display in the ddoo collective po-up shop

This is a destination where you can truly be yourself; it is encouraged to show your personality in your style of clothes and you won’t be afraid to try something new in Soho – ‘ddoo as you like’. The multi-cultural area holds diversity close to its heart, drawing inspiration from the historic and current events to bring together cultures and experiences from all over the world. This is the reason why we chose it for our pop-up shop, as it reflects the story of our luxury silk garments. They have been inspired by our travel experiences and transformed through our imaginations to bring what you see before you today.

decor inside the soho pop up shop

Come and visit our pop-up shop in Soho and discover your luxury silk clothing collection! We are located at 14 Smiths Court, W1D 7DL and cannot wait to welcome you and share our story! We are only here until July 31st, so don't miss out! We are very excited to meet you, our elegant travellers, to offer styling advice and exclusive offers too! 

exterior of the soho pop up shop

Image: Jim Linwood under Creative Commons